TRE solves the problem of connecting consumers to brands in the moment of inspiration - what Google calls connecting in the “Micro-moment.”
The biggest problem facing brands is that their content is spread across the digital landscape. This dispersed content forces brands to advertise across countless channels and hope that consumers visit at least one of their properties. In the end, they never know exactly what ad drove a specific consumer action.
TRE solves this problem.
A typical TV ad asks consumers to visit a store, go to a website, call a number, download an app, and follow on social media. All in the same ad!
So how do brands know which ads are working and which ones are wasted?
They don’t. Until now.
Right now, consumers have to bookmark pages, sign up for emails, and access several different social networks to stay up-to-date with their favorite brands. It’s exhausting. The experience is time consuming and almost always unrewarding.
TRE solves this by creating a single-source, immersive brand experience by aggregating all your social feeds and any other unique content (snacks) created for your TRE page into a single feed.
Now everything a consumer wants to access – and everything a brand wants them to see – is in one place.
When a consumer enters a code for a brand, they are permanently connected through TRE. Future offers and content are automatically delivered to the TRE brand page for access anytime, even when that consumer isn’t in front of the TV. Brands connect with consumers once - TRE allows them to keep them forever.
TRE is a mobile advertising solution and branded content aggregator that does what no other service can – directly tie consumer interaction to content presented on TV, in real-time.
Closing the loop between TV and mobile
TRE allows consumers to access content or purchase products at the moment of inspiration. They see a code on TV, enter a simple code, and are taken directly to the content without fumbling through browsers, search engines, or multiple 3rd party apps.
See the Latest content from your favorite brands in one place
TRE allows brands to aggregate their social feeds from popular social networks like Facebook, Twitter, Instagram, YouTube and more.
Breaking down barriers to consumers
Today, TV advertising presents consumers with too many ‘off ramps’ between seeing offers and getting offers. With TRE, consumers can see an offer, enter a simple code, and get their content without the frustrations of entering URLs, dialing phone numbers, recording a screen or sound, or getting lost by filtering through millions of search results.
Align all of your branded content to create an immersive brand experience
• Social Aggregation • Branded Stories & Content • Offers, Coupons & Deals • Impulse Purchasing
Brands can track all content interactions as they happen. When a TRE user enters a code, content providers can instantly track and measure interaction, tying TV advertising to consumer action.
Connect with self-selected brand advocates
Once a consumer enters any code from a brand, they are connected forever within TRE. This allows brands to deliver content directly to their fans at any point in the future. Consumers can receive new content through app notifications even if they aren’t watching TV.
Why a numerical Code?
Why not a URL, a short-code address or something else? It’s a very simple answer, actually. Numbers are universal, and the keypad is a familiar input device. Also, with a global audience, a numerical pattern allows the TRE interface to be utilized independently of language or translation requirements.
Patent-pending technology, user tested, and highly rated
TRE code entry is a patent-pending user interface and technology. It has been thoroughly consumer tested and approved. Bottom line - it’s proprietary and users get it.